Professional Diploma/ Certificate in Digital Marketing & AI

After the course’s completion, the participants will have enhanced the skills listed below:

• Knowledge of digital marketing’s fundamentals
• Experience in the setup of Google AdWords and Facebook/Instagram campaigns
• Ability to measure effectiveness through Google Analytics
• Elaboration of digital strategy
• Ability to send out targeted newsletters
• Experience in Digital PR/Influential Marketing
• Experience in creating purposeful Social Media content
• Familiar with the A/B testing and evaluation of relevant results

The course is suited for senior executives, working in Advertising and Marketing and who wish to deepen their knowledge in digital marketing, and for Financial Services’ Managers, Sales Managers, executives and professionals who wish to start a career in the field of Digital Marketing, business owners, self-employed individuals who are interested in promoting their services or products digitally, students etc.