Discover the Bachelor of Science (B.S.) in Marketing degree program from the American public institution, STATE UNIVERSITY OF NEW YORK / Empire State University, with studies conducted entirely at NEW YORK COLLEGE in Greece! This program equips students with the essential knowledge and skills required for a stellar career in the field of Marketing.
The curriculum offers a holistic approach to business. Graduates acquire in-depth, specialized knowledge in pivotal areas such as Marketing Management, Consumer Behavior, Sales Management, Market Research, and International Marketing.
Simultaneously, they build a solid understanding of fundamental business operations by integrating the principles of Management Science, Economics, Accounting, Information Systems, as well as Commercial Law and Business Ethics. This dual-focus education is perfectly complemented by the American university’s General Education program, ensuring a well-rounded academic background in the sciences and humanities.
In a constantly evolving economic landscape, the ability to decipher market forces is the key to success. New York College students are trained to fully comprehend the macroeconomic and social parameters that impact Marketing. They develop acute critical thinking and become highly adept at managing the strategic and administrative dimensions of a campaign, rendering them capable of solving complex, practical problems across various types of enterprises, within both local and strictly international environments.
Upon completing their studies, degree holders possess all the competitive advantages necessary for a highly successful professional trajectory in Marketing—and particularly in International Marketing. Concurrently, the prestige of their American degree serves as the ultimate academic passport, enabling them to directly pursue postgraduate studies (Master’s degree) at top-tier universities worldwide.
